More and more studies show that the cost of gaining new customers is at least 5 times higher than increasing the revenue from existing customers (Harvard Business School).
Further research shows that a 5% increase in revenue from your existing customers can increase your business profit by 25 to 95 percent (Bain & Company).
When you invest resources in your customers, you are investing in your business.
Beyond the immediate value of having satisfied customers, when you build a community or a loyalty program, you create an innovative relationship with your customers.
With the help of our advanced tools, we can understand what your customers like and tailor each one of the products or services to the right customer.
For example, you can group your customer base into sub-groups like parents, single adults, and young people, then advertise relevant messages to each one of the sub-groups.
Together with analyzing the data, we can understand what works best for each sub-group and audience.
We can see what gives you the best revenue and then divide your marketing budget appropriately and effectively.
Data-driven decisions take your business to the next level and increase the success and conversion of your marketing.
But maybe we should not go too far.
Even sending your customers an email every one or two weeks can have a significant impact on your brand.
You are keeping your brand in your audience's mind and consciousness